Minnesota outpacing U.S. as incomes climb 3.7 percent

In summary:

MN is doing better than the rest of the US as far as recovering from the recession.  Average personal income in 2012 for Minnesota grew at 3.7% to $46,227. This is higher and grew faster than any other state in the Midwest (except North Dakota).

The state released data a week ago showing that Minnesota employers added 14,500 jobs in February, capping the strongest six-month streak of job gains since the early 1980s.

Tom Stinson, the state economist noted that “the news about hiring and income is reason for cautious optimism.”

However, the article went on to mention many of the current job openings within the state are lower-paying jobs (retail sales, cooks, servers, etc.).  Also, many businesses in Minnesota are holding off on investments and hiring despite the better economy because of concerns that the recovery may not last.

Description

Database Marketing Analyst works with multiple project managers  to help identify target audiences and execute direct marketing campaigns.  This position is relied on as the expert on available data and an advisor in determining customer selection criteria.

Responsibilities:

1) Lead discussions for target audience identification.

2) Participates in the identification, design, development and implementation of assigned projects.

3) Work with large relational databases to provide customer insights, list counts and data extraction across many sources for direct marketing lists.

4) Implement lists in multiple delivery channels.

5) Be an advocate for protecting customers’ information and privacy in accordance to customer privacy laws and policies.

6) Interfaces with internal and external resources to ensure successful and timely completion of projects.

7) Sets expectations of the project team and evaluates overall team performance.

Qualifications:

- Ability to lead discussions with project managers for identifying target audiences within the direct marketing profession.

- Expertise with SQL, SAS, SPSS or similar tools with a proven ability to learn a coding language.

- Strong understanding of relational databases and query efficiency

- Bachelor’s or equivalent work experience

If interested contact:

Tony Nelson
763-971-8057
tony@tbnconsulting.biz

The following list is a compilation of marketing and networking events within the Twin Cities area.  I update this list on a weekly basis at tbnconsulting.biz.  So, if you’re aware of an event that is not listed or a change to an event I’d appreciate you letting me know.  Just email me: info@tbnconsulting.biz.

Note, I don’t plan to attend all of these events, however, if you do see me at one please stop by and say hi.

May 2011
Wednesday, May 11, 7:45 AM – 9:30 AM
AdFed – The Future of Fashion is Here
Location: International Market Square 275 Market Street, Minneapolis, Minnesota 55405

Thursday, May,12.2011 – 5:30pm to 12:00am
Annual Ad Fed/Ad2 Pub Crawl

Friday, May 13, 2011
SOLD OUT – IOS STRATEGY, DESIGN & DEVELOPMENT WORKSHOPS – SOLD OUT
Apple Store – Uptown – 8:30 a.m. – 5:00 p.m. MIMA – Decisions in Mobile

Wednesday, May 18th
PDMA – Voice of the Customer Tools & Techniques for NPD
Location: Imation Worldwide Headquarters 1 Imation Place Oakdale, MN 55126

Thursday, May 19 · 5:30pm – 8:30pm
i612 Socail Event at Smalley’s 87 Club

May 19, 3:00 pm–6:00 pm
Women@Work :: Social Media Strategy & Measurement Workshop
University of St. Thomas, Opus Hall Room 201, 1000 LaSalle Ave, Minneapolis, MN 55403

Friday May 20, 2011 – 7:00 AM
SME The Pursuit of Happiness
Speaker: Joe Schmit, Sports Director, KSTP-TV
Location: Doubletree Park Place Hotel – 394 and Park Place, Minneapolis

Tue, May 24, 2011 – 06:00pm – 09:00pm
MNAMA Marketing Mixer
IABC Speed Networking Event
Ol’ Mexico Restaurante & Cantina, 1754 Lexington Ave North, Roseville, 55113, Minnesota, United

May 24, 2011 2011 MDMA Annual Conference & ARC Awards Gala
7:30 AM to 9:00 PM at Edinburgh USA

This Internet radio program is co-hosted by former television news director Ted Canova and former broadcast journalist Sam Zeff.  Together they interview experts within the job market who provide tips and advice in regards to building a better resume, what tools to use and how to use them, employment legal issues, financial concerns, and much more.

The show is aired 5 times a week at 10 AM Central Time.  Each show has three daily guests.

Concerned you can’t catch the show live?  Don’t worry.  That’s the wonderful thing about Internet radio.  All shows are archived and you can tune in when it’s convenient.  Actually, you might find searching through the show archives to be more beneficial if you have a specific need to be addressed.  Following are some of the recent topics Job Talk America has covered:

Some Topics Covered in May of 2010:
• How to Really Network
• How to Get Your Resume to the Top
• How to be Confident Interviewing
• Making Social Media Really Work
• How to Land a Job at a Small Business
• How to Identify Your Transferable Skills
• What Job Boards Don’t Want You to Know
• How to Prep Your References the Right Way
• Finding Your True Strengths Through Career Assessment
• Overqualified? Should You Dumb-Down Your Resume?
• How to Master Your Next Phone Interview

Some Topics Covered in June of 2010:
• The Do’s and Don’ts of Dealing with Headhunters
• Is it Time to go Back to School?
• Making Your Resume About the Future not the Past
• Top Mistakes in Job Interviews
• Strategic Plan for Your Career
• 5 Things You Should Never Put on Your Resume
• How You Can Help One Person Get a Job
• What are the Next Hot Jobs?
• Questions to Expect in Your Next Job Interview
• Landing a Project Job can Lead to Fulltime
• Got an Offer?  How to Negotiate for More in a Recession
• I’m on Facebook.  Now What?

Some Topics Covered in July of 2010:
• Resume Makeover Premiere
• Helping Boomers Find Their Next Great Thing
• How to Write Great E-mails for Effective Networking

i612 August Event: Local Advertising…can the code be cracked?

Jump starting the evening’s discussion will be Anuj Srivastava, Product Manager from Google Places, who will give us a peek behind the curtain for what local means at Google. With ideas flowing and questions percolating we’ll move into a moderated panel discussion where local experts from the publisher, client and agency side will share thoughts on where to start, what’s working and what they believe the future will hold for local. Wrapping the evening up we’ll open the floor to the audience for some spirited Q&A to cap off the event.

Panelist include:
Anuj Srivastava, Google Places, Project Manager
Bo Hurd, Groupon, Account Manager
Jaime Guse, Dairy Queen, Website Manager
Cydney Wuerffel, FastHorse, Client Relationship Manager
Keith Dieruf, Ameriprise, Manager Online Marketing

Moderator: Kathleen Petersen, space150, Assoicate Media Director
When: 5:30 PM to 9:30 PM
Venue: Fine Line, 318 North 1st Avenue, Minneapolis, MN
Cost: Invited Guests = FREE, i612 Sponsors and Foundation Sponsors = FREE, Non-Sponsor Publishers = $50
Association/Sponsor: i612
Note: This is an invite-only event. If you have not received an invitation, please send a request to invite@i612.org to inquire about attending the event.

Minneapolis results from the study:

6. Minneapolis

Entry-Level Employers: 41
Average Annual Pay: $48,670
Cost of Living Index: 109.7
Unemployment Rate: 6.8 percent

The article also notes:
Minneapolis was home to Mary Richards in the Mary Tyler Moore Show, and if Mary could make it there, so might today’s recent college grads. They’d have good company with Target (TGT), General Mills (GIS), and PepsiAmericas, a subsidiary of Pepsico (PEP), headquartered in Minneapolis. The city’s diverse industries include electronics, milling, machinery, and medical products among its strongest. The low unemployment rate and attractions, which include Mall of America and the Mississippi River, are alluring. And yes, you can see the Mary Tyler Moore statue, which depicts the actress tossing her hat in the air as she did in the show’s credits.

The Minneapolis & St. Paul Business Journal just released their list of the best places to work within the Twin Cities for 2010.  The list is compiled each year by having a certain percentage of emploees complete an online survey rating their companies work environment. The Business Journal has been doing this study for 12 years.  Below you will find this years list of winners as well as a few links to previous years lists.

2005 Great Places to work
2006 Great Places to Work

2008 Best Places to Work
2009 Best Places to Work

2010 Minneapolis and St. Paul Business Journal Best Places to Work:

Large Companies
Accenture
Allianz Life Insurance Co. of North America
Ameriprise Financial Inc.
C.H. Robinson Worldwide Inc.
Capella Education Co.
CentraCare Health System
Comcast
Ecumen
Torgerson Properties Inc.
University of St. Thomas

Medium Companies
Gray Plant Mooty
Lindquist & Vennum
Marco Inc.
Martin|Williams Inc.
NorthMarq
Oppenheimer Wolff & Donnelly
Periscope Inc.
Salo, Oberon, NumberWorks, LawgicSearch
Sierra Bravo Corp.
SPS Commerce Inc.
Weber Shandwick
Welsh Cos.
Wenck Associates Inc.
Winthrop & Weinstine
Wipfli

Small Companies
20 Below Studio
Ackmann & Dickenson Inc.
Arts Midwest
Aveus
BERG Professional Staffing
Clockwork Active Media Systems
Concord
CresaPartners
Curb-Crowser Inc.
CureIS Healthcare Inc.
Dale Carnegie Training Minnesota
David Martin Agency Inc.
First Financial USA
Harbinger Partners Inc.
Horizontal Integration
ILM Professional Services Inc.
Intertech Inc.
KaiserComm Inc.
Knock Inc.
Preston Kelly Inc.
Razr Marketing Inc.
Renters Warehouse
Reside
Solution Design Group Inc.
Tenacious Holdings Inc.
The Alaris Group Inc.
Three Deep Marketing
Travel Beyond
Trissential
West Suburban Teen Clinic

The following list is a compilation of marketing events within the Twin Cities area.  I update this list on a weekly basis at tbnconsulting.biz.  So, if you’re aware of an event that is not listed or a change to an event I’d appreciate you letting me know.  Just email me: info@tbnconsulting.biz.

Note, I don’t plan to attend all of these events, however, if you do see me at one please stop by and say hi.

July 15, 2010 (Thursday)

i612 Happy Hour at Hubert’s

July 16, 2010 (Friday)

AdFed 2010 Golferoo
When: 11:30 AM – 7:00 PM
Venue: Braemer Golf Course
Cost: $95 individuals
Association/Sponsor:  AdFed

July 20, 2010 (Tuesday)
Keys for a Successful Exhibit – Get More Sales From Your Face-to-Face Marketing
Host: Kocina Branding & Marketing Companies
Date/Time: Tuesday, July 20 @ 8:30am – 10:45am
Price: Enter “Complimentary” in the comment section
Address: 350 W. Burnsville Pkwy, Suite 350, Burnsville, MN
Web Address: To register, go to http://www.kocinamarketingcompanies.com/training/or call Cynde at 612-798-7218.

July 21, 2010 (Wednesday)

INTEGRATED COMMUNICATIONS PANEL
Learn how to not only understand social media as a whole, but also how
to effectively harness its power to better manage the integrity of a
brand from four talented and seasoned professionals.
When: 7:30 AM to 9 AM
Venue: Metropolitan Ballroom, 5418 Wayzata Boulevard, Golden Valley, MN 55416
Cost: Pre-registration Fees
Members = FREE
Student Members = FREE
Non-Members = $40

Walk-in Registration Fees
Members = $40
Student Members = $40
Non-members = $45
Association/Sponsor:  MIMA

July 22, 2010 (Thursday)

Word-of-Mouth Marketing 101: Let your mouth do the talking
Periscope’s director of community, Rebecca Lunna, identifies what moves a consumer to become an advocate, identifies and engages with brand evangelists and shapes a company’s editorial approach to their social media channels.
When: 8:00 AM – 9:30 AM
Venue: The Woman’s Club of Minneapolis, 410 Oak Grove St., Minneapolis (near Walker Art)
Association/Sponsor: MN IABC

AIGA Minnesota — Luncheon Series 2010 – This is Twins Territory
Have you ever wanted to know what it is like to design for a major league baseball team?
Spend your lunch hour with part of the team from Periscope and see the ins and outs of an immensely popular brand campaign that involves agency wide integration from Advertising to Design to Digital to Brand Advocacy to Media.

When: 12:00 PM
Venue: International Market Square, 275 Market Street, Studio 185, Minneapolis, MN 55405
Cost:  Regular Rate: Student Member $25, Associate/Professional Member $35, Non-Member $50
Walk-in Rate: (after July 20) Student/Associate/Professional Member $40, Non-Member $60
Association/Sponsor:  AIGA MN

Marketing through Facebook – What Marketing Mangers and Business Owners Need to Know about the Selling Power of Facebook

TBN Consulting, LLC is a search firm for direct-hire, contract, and freelance professionals within the marketing profession (Strategic Marketing, Marketing Research, Sales, Marketing Communications, and Creative Services).

This blog is intended to answer some of those common questions I’ve received from hiring managers and candidates in regards to marketing and the hiring process.